Current:Home > InvestDelta expands SkyMiles options after outrage over rewards cuts -Zenith Profit Hub
Delta expands SkyMiles options after outrage over rewards cuts
View
Date:2025-04-17 04:50:20
Delta announced it had expanded its SkyMiles membership options Wednesday after an uproar from customers about cuts made to the rewards program in September.
The Atlanta-based airline corporate offices faced both backlash on social media and customer outreach after limits were placed on the number of times members could access the "Delta Sky Club" and reach Medallion status in an effort to reduce crowds.
Delta CEO Ed Bastian said the company "probably went too far" in benefit reductions, and he promised modifications.
As part of the cuts, passengers flying in basic economy class were no longer going to be allowed into Delta's Sky Club lounges beginning in Jan. 2024, regardless of whether or not they had a platinum card or any other premium credit card. It also became more difficult for customers to use their miles to book travel.
An email sent to SkyMiles customers from Bastian said he understood the disappointment "many of you felt by the significance of the changes," but that the company has faced challenges in its delivery of "premium service experiences."
Airlines have made it increasingly difficult for customers to redeem miles after the global pandemic ended and interest in travel increased significantly. But Delta customers pushed back, and some frequent flyers threatened to take their business elsewhere.
Based on the feedback received from customers, Delta announced on its website that it would be adding new benefits for SkyMiles members, which they could begin earning in 2024 and redeem in 2025. Changes include easier access to medallion status, greater flexibility with lounge access, and increased rewards for long-term loyalty.
Highlights include:
- Reduction of the number of Medallion Qualification Dollars (MDQ) to reach Diamond, Platinum, Gold and Silver Status.
- SkyClub lounge visits include all entries within a 24-hour period after the first visit.
- Additional flexibility to purchase daily SkyClub lounge access and an annual individual membership.
- More options to rollover balances.
- Enhanced rewards and choices for membership.
- In:
- Delta Air Lines
Cara Tabachnick is a news editor for CBSNews.com. Contact her at cara.tabachnick@cbsinteractive.com
veryGood! (45)
Related
- Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
- Federal Reserve’s favored inflation gauge shows price pressures easing as rate cuts near
- Michigan Supreme Court rules out refunds for college students upended by COVID-19 rules
- No criminal charges for driver in school bus crash that killed 6-year-old, mother
- John Galliano out at Maison Margiela, capping year of fashion designer musical chairs
- Oregon ban on hard-to-trace ghost guns goes into effect Sunday
- Ancient mosaic of Hercules nets man prison term for illegal import from Syria
- TikTok 'demure' trend is a masterclass from a trans woman on respect and kindness
- Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
- Move over, Tolkien: Brandon Sanderson is rapidly becoming the face of modern fantasy
Ranking
- The company planning a successor to Concorde makes its first supersonic test
- Fantasy author Brandon Sanderson breaks another Kickstarter record with Cosmere RPG
- Police use Taser to subdue man who stormed media area of Trump rally in Pennsylvania
- 'Serial' case keeps going: An undo turns into a redo in Adnan Syed murder conviction
- Appeals court scraps Nasdaq boardroom diversity rules in latest DEI setback
- Judge orders amendment to bring casino to Missouri’s Lake of the Ozarks to go before voters
- Nursing home oversight would be tightened under a bill passed in Massachusetts
- From 'The Fall Guy' to Kevin Costner's 'Horizon,' 10 movies you need to stream right now
Recommendation
How to watch new prequel series 'Dexter: Original Sin': Premiere date, cast, streaming
Measures to legalize medical marijuana in Nebraska can appear on November ballot, official says
What to watch: Not today, Satan! (Not you either, Sauron.)
Social media is filled with skin care routines for girls. Here’s what dermatologists recommend
Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
Judge allows smoking to continue in Atlantic City casinos, dealing blow to workers
Feds: U.S. student was extremist who practiced bomb-making skills in dorm
Ulta Flash Deals Starting at $9.50: You Have 24 Hours to Get 50% off MAC, IGK, Bondi Boost, L'ange & More